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About us
Who we areWe are ABOUT YOU – one of the fastest-growing e-commerce companies in Europe and the digital home for a new generation of fashion enthusiasts. Since our founding in 2014, we've collaborated with our stakeholders to pursue the ambitious goal of digitizing the traditional shopping stroll by offering customers in 29 countries an inspiring and personalized shopping experience on their smartphones. With over 1,500 talents from more than 77 nations, we're pioneering the fusion of fashion and technology – a revolutionary shift in the industry that rewarded us with a turnover of 2 billion Euros in the 2024/25 financial year.
"Be fast, stay hungry, and do it with passion!"
Driven by an inclusive company culture and a dynamic hands-on mentality, we constantly seek smart and straightforward opportunities for optimization. This establishes an environment where capabilities can be fully utilized and decisions made quickly – of course, always based on data-driven analyses. Our renowned app adapts to user behavior and focuses on relevant topics, including exclusive Celebrity Collections, current trends, and informative guides. Yet, we're also changing the real world of fashion: With the ABOUT YOU Fashion Week, we're pushing the boundaries of fashion and entertainment, a concept we've coined 'Fashiontainment'.
ABOUT YOU's milestones
• 2014-05-05
Founding of ABOUT YOU
• 2018-05-18
Legal form changed to ABOUT YOU Holding GmbH
• 2018-08-19
First unicorn from Hamburg with a valuation exceeding USD 1 billion
• 2021-03-30
Legal form changed to ABOUT YOU Holding AG
• 2021-09-06
Listing on the Frankfurt Stock Exchange
• 2021-09-16
Legal form changed to ABOUT YOU Holding SE (Societas Europaea)
• 2021-11-02
Launch of the B2B unit SCAYLE
• 2025-07-01
Zalando and ABOUT YOU receive final regulatory clearance to team up
Founding of ABOUT YOU
• 2018-05-18
Legal form changed to ABOUT YOU Holding GmbH
• 2018-08-19
First unicorn from Hamburg with a valuation exceeding USD 1 billion
• 2021-03-30
Legal form changed to ABOUT YOU Holding AG
• 2021-09-06
Listing on the Frankfurt Stock Exchange
• 2021-09-16
Legal form changed to ABOUT YOU Holding SE (Societas Europaea)
• 2021-11-02
Launch of the B2B unit SCAYLE
• 2025-07-01
Zalando and ABOUT YOU receive final regulatory clearance to team up
Eager to tackle the next chapter
We strive to become the #1 fashion player for Gen Y & Z across Europe. Every user should be able to state: "ABOUT YOU is the ultimate destination to find fashion that absolutely matches your personal expression – the most personalized fashion shop on the internet."
We take responsibility for this vision.
Because the future of fashion is ABOUT YOU.
We take responsibility for this vision.
Because the future of fashion is ABOUT YOU.
Management board
Sebastian Betz
Tech & Product
Sebastian Betz is a multiple founder and expert for complex software applications and strategically challenging technology projects. Since the age of 15, he has been an entrepreneur and has successfully founded and scaled technology as well as SaaS businesses. As the Company’s Co- CEO he is responsible for Tech and Product.
Sebastian Betz is a multiple founder and expert for complex software applications and strategically challenging technology projects. Since the age of 15, he has been an entrepreneur and has successfully founded and scaled technology as well as SaaS businesses. As the Company’s Co- CEO he is responsible for Tech and Product.
Tarek Müller
Marketing & Brands
Tarek Müller founded his first online store at the age of 15 years. As CEO and founder, the
entrepreneur built up numerous e-commerce models in various industries as well as B2B
businesses. As the Company’s Co-CEO he is responsible for Marketing and Brand.
Tarek Müller founded his first online store at the age of 15 years. As CEO and founder, the
entrepreneur built up numerous e-commerce models in various industries as well as B2B
businesses. As the Company’s Co-CEO he is responsible for Marketing and Brand.
Hannes Wiese
Operations & Finance
Hannes Wiese graduated in business management and worked as a senior consultant at Roland Berger Strategy Consultants. After joining the Otto Group as head of the group’s strategy department, he developed ABOUT YOU with his co-founders, where he is responsible as Co-CEO for the areas of Operations and Finance.
Hannes Wiese graduated in business management and worked as a senior consultant at Roland Berger Strategy Consultants. After joining the Otto Group as head of the group’s strategy department, he developed ABOUT YOU with his co-founders, where he is responsible as Co-CEO for the areas of Operations and Finance.